Case Study: How Mondelez's Madbury become a pan-India campaign
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Have you ever wondered how products like Cadbury Dairy Milk, 5 Star, Tang, and Bournvita became household names in India? Do you recall eagerly awaiting iconic advertisements for these products, glued to the television screen? From Cadbury's famous "Kuch Meetha Ho Jaye" campaign to Bournvita's inspiring "Tayyari Jeet Ki," Mondelez and its brands have forged a 75-year strong legacy in India. Join us on a journey through the 75-year history of Mondelez India in this episode of #MashableExplains! |
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