The Boston Consulting Group BCG Matrix Explained
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The Boston Consulting Group BCG Matrix Explained
The BCG matrix is a portfolio analysis that firms use in order to analyze the different products or services that they offer. It helps firms determine where they should be investing and where they may want to cut back. From cash cows to dogs and everything in between. Filmed in Vienna, Austria Copyright Mark Wolters 2019 #marketing #BCGmatrix ...
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