Medical Marketing & Media - News, Features & Insights
WEBThe digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing ...
About MM+M - MM+M - Medical Marketing and Media
WEBMM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content ...
The MM+M Podcast - MM+M - Medical Marketing and Media
WEBThe MM+M Podcast is Medical Marketing + Media’s show about healthcare marketing writ large.Each week, hosts Marc Iskowitz and Larry Dobrow — senior editors at the publication — interview the executives commercializing brands, the agencies supporting launches, and other fascinating guests from in and around the industries of pharma, biotech, med-tech ad-tech and health media.
News | Medical Marketing & Media | MM&M
WEBSeptember 17, 2024. 2:05 pm. Using confidential computing technology, advertisers can now ensure complete data security and privacy. of 2473. The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies — and the brands they …
MM+M Events - MM+M - Medical Marketing and Media
WEBApr 3, 2024 · MM+M Media Summit. November 8, 2023. Join MM+M and a who’s-who of health media experts for a candid discussion of the industry’s most compelling issues: point of care’s post-pandemic pivot, audio’s aural appeal, health-friendly evolutions in out-of-home ad tech and much more. MM+M Awards 2023. October 5, 2023.
What do the final Medicare-negotiated prices mean for pharma’s …
WEBAug 15, 2024 · The Centers for Medicare and Medicaid Services (CMS) highlighted the potential $6 billion in savings for Medicare as a result of the new maximum fair prices, as well as $1.5 billion in savings for people enrolled in Medicare when it comes to out-of-pocket costs. Most of the new prices of the first 10 drugs — including Eliquis for blood clots ...
‘Patients deserve better’: A Q&A with Omnicom Health chief Matt …
WEBJul 5, 2022 · Late last month, Omnicom Health Group named Matt McNally, then the global president of Dentsu Health, as its CEO.McNally, who previously held leadership roles at Outcome Health and Digitas Health, replaced longtime company chief Ed Wise, who retired.. Shortly after starting his new job, McNally spoke with MM+M about priorities, the work honored at Cannes and his broader industry outlook.
MM+M debuts 2022 Agency 100 - Medical Marketing + Media
WEBJan 31, 2022 · The definitive guide to the world of medical marketing agencies will debut across MM+M’s digital channels on June 7. MM+M has launched the survey for the 2022 version of its Agency 100 ranking of North America’s medical marketing agencies. The survey, through which MM+M compiles the data that …
MM+M unveils Women of Distinction and Women to Watch …
WEBMM+M Staff. March 21, 2022. 1:00 pm. MM+M has announced this year’s Women of Distinction and Women to Watch honorees. The programs, formerly housed under the Hall of Femme banner, celebrate the industry’s most esteemed women leaders as well as its up-and-coming talent. This year, 28 honorees were …
Revenue table: Top 100 North American healthcare agencies of 2021
WEBJun 15, 2021 · A look at how the top 100 North American agencies fared financially in 2020. Click each agency name to view the in-depth profile. *Asterisk indicates an MM+M-estimated revenue