Share a Coke campaign post-analysis | Marketing Mag
Jun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
The latest in marketing news from: Liv Croagh | Marketing Mag
Adobe showcases exciting new features of Adobe Express. Read the latest marketing news from Marketing Magazine's Liv Croagh providing insights about marketing & advertising in Australia & around the world.
Marketing Mag | Australian marketing news, trends and resources
Marketing sat down with SXSW head of marketing Samantha Saunders to discuss what’s in store ... Change Makers, Featured, News. Marketing industry appointments and new business in September 2024. Billy Klein October 3, 2024. Marketing will keep you updated with all of the movements within the industry in September 2024.
Brand profile: How Grill’d rescued the burger, and how it plans to ...
Aug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’
Taste the feeling: Coca-Cola unveils new 'one brand' global …
Ben Ice January 20, 2016. Coca-Cola has unveiled its new ‘one brand’ global marketing strategy, and ‘Taste the Feeling’ tagline and campaign. The strategy will bring all of the beverage giant’s trademark products – Coca-Cola, Diet Coke, Coke Zero and Coke Life – under one iconic brand image. ‘One brand’ aims to extend the ...
News - The latest updates on marketing & advertising | Marketing …
Change Makers, Featured, News. Marketing industry appointments and new business in August 2024. Billy Klein August 29, 2024. Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month.
The most impactful ads - through science - Marketing Mag
The most impactful ads – through science. Benay Ozdemir December 16, 2022. Neuro-Insight has announced the top 10 most effective creative ads in 2022 ranked by neuroscience. To provide the market an unbiased lens of the most impactful campaigns of the year, the neuroanalytics team of analysts were able to evaluate and rank all of the ads ...
Mobile Marketing: Challenges and opportunities
Marketing Mag July 18, 2022. The mobile has now become ‘an extension of the consumer’. Forty-eight percent of Australians now say they check their phone at least once every 30 minutes. So it’s no wonder mobile now lies at the heart of relationship marketing. That’s because of relevant and timely messaging, which SMS and apps so easily ...
How Aussie marketers can navigate the upcoming privacy law …
Aug 22, 2024 · The first major change is around consent. For marketers, collecting data, traditionally, was a relatively straightforward process. People would just need to click ‘agree’ and move on. However, with the upcoming changes, explicit and unambiguous consent will become the new norm. With consumers becoming more educated on privacy matters, and ...
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