Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors.

Nov 19, 2014 · At the heart of any big flop–like when Ford ended the Edsel 55 years ago, on Nov. 19, 1959–lies high expectations. The Edsel was named after Henry Ford’s son, no small honor, and it had...

Aug 10, 2019 · The Edsel is the first new make of car among major automakers in 19 years. In our time, the introduction of a new line of automobiles has become incredibly expensive. The new Edsel represents an investment of $250,000,000.

Aug 30, 2017 · The Edsel retail organization initially consisted of 1,187 exclusive dealers, part of Ford’s effort to match Chrysler’s 10,000-dealer count while moving closer to GM’s 16,000 retail stores. When the Edsels proved tough to sell, many dealers folded or …

The car is referred to as the "E-car", for Experimental. April 18, 1955: The "Special Products Division" was formally established. May 1, 1955: J.C. (Larry) Doyle was named General Sales & Marketing Manager of Special Products Division.

Jan 3, 2024 · It became known as the E-car, short for "Experimental car." Introduced for the 1958 model year, the Edsel produced four models: the larger Citation and Corsair and the smaller, lower priced Pacer and Ranger.

Jan 23, 2017 · Ford in the 1950s was nothing if not ambitious. Unfortunately, this ambition gave birth to the Edsel, whose name became synonymous with abject corporate failure after the nascent brand was killed...

Oct 28, 2021 · For 60 years now, the name Edsel has been syn­ony­mous with fail­ure. In a way, this vin­di­cates the posi­tion of Hen­ry Ford II, who opposed label­ing a brand of cars with the name of his father Edsel Ford.

Aug 22, 2022 · Power was provided by one engine, a 361 cubic inch (5.9-liter) FE series V8. The engine was shared with the Ranger, Edsel’s base model sedan. New for ‘58, the 361 was considered an Edsel engine and was offered in five of seven Edsel models (Ranger, Pacer, Villager, Roundup, and Bermuda.)

Edsel, an automobile (1958–60) whose name commemorates Henry Ford’s son, Edsel (1893–1943), who had been the much loved and appreciated president of the Ford Motor Company from 1919 until his death at age 49. Edsel Ford’s three sons objected to the use of their father’s name, and indeed Ford.