Dec 15, 2022 · Former In The Style CEO Sam Perkins has been appointed chief executive of furniture business Loaf. Perkins will join Loaf in February next year. On the departure of Perkins, In The Style founder Adam Frisby stepped into the CEO role on an interim basis.

Dec 15, 2022 · Loaf has hired In The Style boss Sam Perkins as its new chief executive. The homewares retailer has appointed Perkins as its founder Charlie Marshall steps aside, Retail Week reported. Perkins,...

Dec 15, 2022 · Sam Perkins has been named chief executive of Loaf Perkins, who it was revealed last week would leave In The Style at the end of this month, will join Loaf in early February next year. Marshall, who launched Loaf in 2008 and remains a significant shareholder, will become its brand guardian.

Furniture and homewares retailer Loaf has announced the appointment of Sam Perkins as its new Chief Executive Officer (CEO). Sam will join the business from The Style, where he was in the position of CEO, in February next year and will succeed founder Charlie Marshall who will remain on the board at Loaf and a significant shareholder.

Sam joined Loaf as Chief Executive in February 2023 from In The Style where he held the same role. Prior to joining In The Style, Sam spent seven years at The Very Group as Managing Director for Retail, where he helped to lead the transformation of the group to become one of the biggest and most profitable digital pureplays in the UK.

Dec 16, 2022 · Perkins will take over from Loaf founder Charlie Marshall who will retain his shareholding as well as a board role. Loaf has also recruited Nicky Line as its chief product officer. Line joins in January and was previously with Made.com.

Nov 30, 2022 · Sam Perkins joined In The Style as CEO in January, when the etailer’s founder and former CEO Adam Frisby, who launched it in 2015, became chief brand officer. Managing director of The Very Group’s retail division from 2018, Perkins implemented a series of measures to drive growth and increase efficiency .

Nov 12, 2021 · Womenswear fashion brand In The Style has named Sam Perkins as its group chief executive following founder Adam Frisby's decision to move over to a chief brand officer role. Due to join the business on 17 January, Perkins is currently managing director of Very Group’s retail division where he has helped to drive the company’s