Emma Hall - More About Advertising
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
Publicis Media launches diverse marketplace DIME
Feb 1, 2022 · Publicis is joining the ranks of media agencies targeting under-represented media and their communities with DIME, standing for Diverse & Inclusive Media Exchange. The marketplace, created at Publicis Media agency Spark Foundry, offers two main routes to entry: one is a pathway to access inventory curated for underrepresented communities via partnerships with diverse publishers; the
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide’s Catherine Kehoe, gave it perhaps the ultimate accolade of our times: “If ever there was a paper to take to ...
Hang gliding goat takes Virgin Media to new heights for VCCP
Jul 7, 2023 · David Masterman, deputy ECD at VCCP London added, “Picking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hang glider.”. As long as Virgin Media can deliver on the ground, so to speak ...
MAA Ad of the Week: Capital One’s badger from Fold7
In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the …
Nationwide aims at younger market in NCA’s latest Dominic West ad
Sep 30, 2024 · Nationwide aims at younger market in NCA’s latest Dominic West ad. Stephen Foster September 30, 2024. 0 2,456 1 minute read. Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy – is back with the fourth ad featuring Dominic West as the odious boss of rival A.N.Y. Bank. Can they keep ...
New study shows black people better represented in ads
Sep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of Cambridge, The ...
How Hogarth steered the ad production revolution
Sep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Mother is the 2023 MAA Agency of the Year - More About …
Stephen Foster December 14, 2023. 3,941 2 minutes read. Earlier this week we said a key criterion for Agency of the Year was creative consistency and that’s why it’s Mother, narrowly ahead of two other strong contenders Leo Burnett and New Commercial Arts. Mother, already a two-time winner, has had arguably the most consistently creative ...
Mind your body language! How non-verbal communication works …
Feb 6, 2014 · 3. Pointing. You will also notice the picture (left) has the woman gesturing or pointing up. Pointing is another non-verbal way to get your customer to look or focus where you want them to pay attention. This is why stock image photos of people looking, gesturing or pointing in every direction are so popular.