People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · People’s Postcode Lottery changes tack with Ellie Goulding. Stephen Foster October 11, 2024. 0 2,197 1 minute read. New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece.
WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled …
Mar 22, 2024 · WPP-backed The&Partnership thinks so and is combining with its media buying and planning agency mSix&Partners to form what it calls “a new fully-integrated agency with AI at its heart” under the new global brand T&Pm. T&P (as was) now employs 1,900 people across four continents with 45 offices worldwide with claimed billing of over £1bn.
More About Advertising - The Alternative Voice of Advertising ...
More fairy tale manifesto... The "ad agencies" and "media buyers" are not your regular ad... There is no purpose in the business Ask yourself: what, besi... At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. Please contact us with your news, views and comments.
New study shows black people better represented in ads
Sep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of Cambridge, The ...
FCK this, says KFC - More About Advertising
Emma Hall February 23, 2018. 1 351 Less than a minute. KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem.
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide’s Catherine Kehoe, gave it perhaps the ultimate accolade of our times: “If ever there was a paper to take to ...
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Oct 10, 2024 · Currys and AMV BBDO go up a notch with new ‘IRL’ campaign. Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond techspectations” work for Currys has always had a whiff of effective over creative, but finally the two have come together to create a strong piece of ...
Uncommon walks on water in new ‘Everyday’ film for Avios
Mar 25, 2024 · After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack up Avios points.
Uncommon’s stress-inducing new campaign for EA Sports FC 25
Oct 7, 2024 · Uncommon Creative Studio is doing its best with the difficult task of getting millions of people around the world to see EA Sports FC as a brand in its own right. This new campaign is the usual mix of sporting highs and lows, complete with lots of sports superstars like Jude Bellingham, Zinedine Zidane, David Beckham and women’s Ballon d’Or ...
Krow Group wins Bensons for Beds - More About Advertising
Jul 31, 2024 · Krow Group wins Bensons for Beds. Staff July 31, 2024. 1,572 1 minute read. Bensons for Beds, a leading UK bed and mattress retailer has appointed Krow Group as its new lead creative agency. The business moves from VCCP. Their first campaign due to launch at the end of the year. Head of marketing Lisa Richards says: “We’re excited to begin ...