Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand."

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.