Woods announced the launch of Sun Day Red as its own standalone company via a new joint venture with TaylorMade Golf.

After operating almost exclusively direct-to-consumer since its launch, Sun Day Red will now be available at select ultra-high-end courses and premier resort destinations beginning July 1. This will ...

After more than a year of limited-batch releases, Tiger Woods' much-hyped golf wear brand is set to roll out across stores on ...

Sun Day Red's newest collection honors the Carolinas just in time for the PGA Championship at Quail Hollow in Charlotte, N.C. Learn more about the Carolinas Collection below, including how to shop it.

Tiger Woods' lifestyle brand, Sun Day Red, has released new shirts, shorts, footwear and accessories in honor of the 2025 U.S. Open at Oakmont.

Sun Day Red Introduces the Pioneer Magnolia "Spectator" Golf Shoe: Continuing Tiger’s vision of blending heritage, performance and modern style.

This morning, Sun Day Red officially introduced the Summer Championship Collection. While Tiger Woods works his way back from a season-ending injury, his new brand is hitting its stride on golf ...

Sun Day Red unveils the 'Carolina Collection' for the 2025 PGA Championship. Sun Day Red launches the 'Azalea Gold Collection' before The Masters.