“Retail media is not just about comms,” according to Ed Sellier, strategy manager at Tesco UK Retail Media. Speaking at an FMCG Instore & Ecommerce event, he referenced Mark Ritson’s contention that ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...