ISBA’s cross-media measurement tool Origin is entering the next phase of its trials, with 35 advertisers set to test real ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...

Marriott wants to up its brand awareness and usher more customers through its doors as it releases its first EMEA campaign ...

Brands with greater inclusivity in their advertising have a 62% higher chance of being a consumer’s first choice, according ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.

The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.

Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...

One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...