At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

Samsung revealed three new additions to its Galaxy smartphone line at Samsung Unpacked 2025 on Wednesday. The news didn’t bring too many surprises, as the

Samsung just debuted three new phones at its biannual Samsung Galaxy Unpacked 2025 event today. Here’s how to pre-order the all-new Samsung Galaxy S25 Ultra phone.

Samsung’s first Galaxy Unpacked event was packed, and keeping with the brand's tradition, it went through all of its news in a zippy fashion. The Galaxy S25, S25 Plus, and S25 Ultra were all made official,

Maybe there’s another reason that Samsung’s Galaxy S25 lineup looks so familiar, and why it appears this year’s other flagship devices will too. But maybe it’s just that there’s not much left to do here.

The Galaxy S25 Ultra is the star of this current phase with an offer that outshines not only its Galaxy S25 and S25+ siblings but even gives the iPhone 16 Pro a run for its money. While Apple’s flagship 512GB model sits at $1299,

Galaxy Unpacked event is about to be underway. We'll likely get a lot of what you might expect — more AI and the new Galaxy S25 lineup of phones to name a couple — but there might also be some big splashes.