With his sixth album, “Hurry Up Tomorrow,” the Weekend is retiring his moniker and going out on his own terms.

The Weeknd has long been promising to kill off his musical persona, but it seems like his feature film will be the final nail in the coffin. The Hurry Up Tomorrow trailer foreshadows the artist’s death with the subtlety of a Max Martin-produced pop song.

Abel “The Weeknd” Tesfaye has shared the first trailer for Hurry Up Tomorrow, his upcoming movie that shares its name with his new album. The psychological thriller is directed by Trey Edward Shults and stars Jenna Ortega,

Boosted by physical sales and a Grammy performance, the album had the biggest week since Taylor Swift’s huge opening last year.

Lionsgate is sharing first-look photos from "Hurry Up Tomorrow," a psychological thriller film starring The Weeknd and Jenna Ortega.

The Weeknd's 'Hurry Up Tomorrow' locked in the biggest debut for an album this year with 490,500 equivalent album units.

The Weeknd lands his fifth No. 1 on the Billboard 200 albums chart with the debut of Hurry Up Tomorrow atop the tally (dated Feb. 15). The set earned 490,500 equivalent album units in the U.S. in the week ending Feb.

The Weeknd‘s sixth album, Hurry Up Tomorrow, takes charge of the Billboard 200 chart at No. 1. According to Billboard, the alt-R&B superstar’s album sold 490,500 equivalent units during its first week,