Atlanta-based Delta Air Lines plans to utilize AI more in its ticket pricing. Delta’s president, Glen Hauenstein, told investors earlier this month that the company currently uses AI to set […] ...

The era of dynamic pricing as we know it started in 1966, when American Airlines launched its Semi-Automated Business ...

American Airlines CEO Robert Isom was critical of a top competitor's use of artificial intelligence in airline pricing.

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

American Airlines won't use AI to set prices in ways that are "just not good" or would lead to "distrust," CEO Robert Isom ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

American Airlines Group Inc.’s top executives have blasted using artificial intelligence (AI) to set air fares. They have ...

Earlier this week, Delta Air Lines President Glen William Hauenstein told reporters that the company was moving forward with ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.

For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets airfares.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...