Target will soon end some of its diversity, equity and inclusion (DEI) programs, the retail giant announced Friday.

The orders cut funding for so-called DEI initiatives across all agencies in order to "end DEI inside the federal government," according to Trump administration officials. They also rescind numerous previous executive orders and actions from past administrations that aimed to promote diversity throughout the federal government.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

The executive orders designed to dismantle DEI policies within the federal government suggest companies—and colleges and non-profits—that don’t follow suit could face Justice Department lawsuits.

While NJ firms might still follow 'diversity, equity and inclusion' practices on paper, they've stopped using the term 'DEI'

Once a stalwart supporter of Black and LGBTQ rights, the retailer joined American corporations’ retreat from DEI initiatives.

Discount store chain Target said it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives while Costco shareholders