As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is predictive personalisation, with this AI-driven strategy poised to ...

Business and IT leaders have high hopes for autonomous capabilities, but adding the technology to tech stacks will raise the stakes for security and governance.

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

Generative artificial intelligence heavyweight OpenAI on Thursday previewed an AI agent that can carry out tasks on the web for users, as it seeks to enhance its chatbot amid intensifying competition.

Driving the news: Communicators gathered at the Qualcomm House in Davos to discuss how to position artificial intelligence so that it builds confidence and trust. A new report from Page and The Harris ...

1. Reimagine the ROI of customer service. The true value of AI-first customer service goes beyond cost reduction; it enhances support quality, scalability, and overall business impact. Savvy support ...

Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced the appointment ...

Survey reveals strong momentum for AI investment, unlocking significant opportunities for full-scale integrations that include multimodal interfaces, voice technology, and agentic AI VANCOUVER, ...

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...

Egypt-based edtech Eyouth has partnered with Singapore-based global education consultancy EDT&Partners and launched a ...