SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

Generative artificial intelligence heavyweight OpenAI on Thursday previewed an AI agent that can carry out tasks on the web for users, as it seeks to enhance its chatbot amid intensifying competition.

Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

This Acquisition Strengthens VCI Global's Digital Marketing Capabilities While Enhancing the Company's Presence in the Singapore MarketKUALA LUMPUR, Malaysia, Jan. 23, 2025 (GLOBE NEWSWIRE) -- VCI Glo ...

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SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, today proudly announced it has achieved ISO 42001 certification, an internationally recognized standard for the ...

Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced the appointment ...

Survey reveals strong momentum for AI investment, unlocking significant opportunities for full-scale integrations that include multimodal interfaces, voice technology, and agentic AI VANCOUVER, ...

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...