According to a Jan. 2 filing with the U.S. Patent and Trademark office, Puma is opposing Sun Day Red’s “tiger logo” and “SDR ...

The German sneaker and apparel company says the Sun Day Red logo is too similar to the logo that Puma has been using since 1969 ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...