The purpose of a creative brief is to put guardrails in place; to develop boundaries within which a very fluid, dynamic and subjective process will take place. And sometimes that requires compromise.

Every advertising agency has its own take on the "creative brief," that most sacred of sacred ad documents. And I've written passionately about how agencies might approach writing an inspiring ...

In her new book The Life Brief, Wan lays out a simple three-step process to help you find out what you really, really want, and then make it happen.It’s modeled on the creative briefs that Wan ...

With few writing programs that cater exclusively to students in high school, Smith’s Creative Writing Workshop allows you to explore your writing in a creative and supportive environment. This program ...

A Basic Brief for the bulk of ads or campaigns you produce. And an Advanced Brief for new product launches or new business pitches. And if you're thinking, "We don't have time to write a brief." ...

How can you write a good brief that will inspire them? If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when ...

UCLA’s new creative writing minor will open applications this fall. The minor will require students to take two courses in a core genre – either short story or poetry – after completing two ...

Creative writing is any form of writing that exists outside of journalism, business writing or academic writing. It expresses an author's unique voice, writing style, thoughts and ideas in an engaging ...

The process of developing a 'life brief' might help you find the answer, writes Bonnie Wan. As head of brand strategy, Bonnie Wan was experienced writing creative briefs for clients.

Imogen Coles, managing partner and UK head of influence, Ogilvy: “There are three essentials to writing an influencer brief. Firstly, it’s about inspiration, not a company history.