The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...
Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...
Analyst Darren Aftahi of Roth MKM maintained a Buy rating on Direct Digital Holdings (DRCT – Research Report), with a price target of ...
Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...
publishers get more direct connections to marketers. Besides, SPO means higher competition for top ad space, which also means ...
The U.S. Food and Drug Administration ( FDA) now requires TV and radio drug ads to be clearer and more direct. The new ...
At Streaming Media Connect, Media Cartographer Evan Shapiro sat down for virtual a fireside chat with Justin Evans, Head of Innovations & Insights, Samsung Ads to discuss the importance of data in ...
TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on ...
At Streaming Media Connect, Media Cartographer Evan Shapiro interviewed Matt Van Houten, SVP of Advertising at DirecTV, about the company's new fast product, MyFree DirecTV, which integrates free ...
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