Earlier this fall, Sports Illustrated's Kicks On SI spoke with Adam Dougherty, Senior Graphic Design Manager of Team Sports Apparel, and Colby Smith, Graphic Designer, of Under Armour. Speaking ...

When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game ...

Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and ...

Under Armour prematurely releases a “Played Like A Champion Today” shirt celebrating a national championship victory for ...

Founder and CEO Kevin Plank has used breakthrough technology, celebrity endorsements, and clever product placement to make Under Armour a force in the athletic-apparel industry.

The sports apparel brand has since shifted ... “In the end, we are part of the team, we are on the field with them.” In 2014, Under Armour launched an aggressive strategy to invest in the ...