Niagara men's basketball kicked off Suits and Sneakers week, in which college basketball coaches wear suits and sneakers on ...

Cincinnati Bearcats basketball tips off a two-game road swing in Utah with BYU Saturday night. Here are three keys from beat ...

Angel Reese debuted the Reebok Engine A last WNBA season, the athletic brand’s first performance basketball shoe release since the early 2010s. Next month, Reebok will finally release the sneaker to ...

2025 Food Lion CIAA Men's and Women's Basketball Tournament Tips Off February 25 - March 1 at the CFG bank Arena ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers and ...

LAST year’s runner-up, the Perpetual Junior Altas begin their quest for a first title as the National Collegiate Athletic ...

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his ...

Women's basketball has shot up in popularity over the last few years thanks to the ubiquity of WNBA superstars like Caitlin Clark, Angel Reese and Cameron Brink — and a new league wants to continue ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

The Mount Vernon/Plankinton girls basketball team edged rival Kimball/White Lake 47-43 on Friday night in Plankinton. The two were close nearly the entire way with the game only separated by a point ...

The duo developed into preseason All Big-East picks under coach Thad Matta, and Matta's staff has found a similar archetype ...

Unrivaled is Under Armour’s highest-profile women’s basketball partnership, and a number of other brands also struck deals in women’s basketball for the first time. Sephora’s agreement with the league ...