This slogan and his other work "brought humanity, wit and intellect to a field that struggled to achieve even one of the ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

This infographic, via BestMarketingDegrees.org, demonstrates how - and why - the slogans of some popular brands have evolved (or haven't evolved) over time: ...