Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media companies navigate this complexity as they once again head into ...

By focusing on meaningful LinkedIn analytics, CEOs can optimize their efforts, strengthen their digital presence and unlock new opportunities for their business.

Influencer marketing tends to get a lot of press these days, given the stratospheric sums involved in celebrity endorsements ...

“Advantage+ catalog ads look like other single image, carousel or collection ads, but the products shown are dynamically displayed for each person using events data from your Meta Pixel or app SDK.

The Dolphins have gone global in their search for new talent with an England Test star weighing up a move to Australia as the ...

TikTok isn’t just for viral dances and inside jokes anymore – it’s become a powerful tool for business owners looking to ...

The corporate regulator has highlighted “unsuitable” superannuation advice amongst its key issues for 2025, underscoring the ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

Hero Group is known for its small jams found in hotels. Its CEO talks about being Swiss and downsizing its portfolio to ...

Learn how to create a business page for Facebook in just a few steps. Follow this guide to set up and grow your small business’s online presence effectively.

Developed by researchers at Mass General Brigham and publicly accessible, the database reveals the prevalence of processed ...