After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which became a ’70s and ‘80s cult favorite and maintained a small but devoted customer base through the years.

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola. What to some was a mere news blip was a ...

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed, and Limette.