Tennis tour for men The ATP Tour has launched a global brand platform aiming to attract more gen Z and millennial fans. Created by Wieden & Kennedy London, “It all adds up” will go live across social ...

Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result? That seems to be what happene ...

Influencer marketing and social media experts predict a resurgence of long-form content and a sharper focus on measuring the ...

Key AI-driven trends include hyper-personalization, AI-driven content creation, and improved customer interactions through ...

Nneka Mosley talks about how to reach a level of consistency that feels attainable, the best way to turn long-term projects into short-term content, and the team member who helped her make the leap to ...

Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is ...