Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Traditional marketing vs. digital marketing. Traditional marketing techniques for small businesses included print advertising, word-of-mouth referrals and direct mail marketing to ...

Google has put its Australian YouTubers on notice: a hike in the minimum age to access social media could hurt your channel ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...