The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Our Social Media Marketing Resources provide you with the best tools and tips to help you succeed in your marketing efforts. From the latest trends and strategies to helpful tutorials and guides, we ...

Marketers are increasingly reliant on AI tools, yet most find them ineffective, time-consuming, and costly, with budget waste ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year at the Scotland Prestige Awards 2025/26.

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...