Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

In today’s competitive digital landscape, having a strong online presence is no longer optional—it’s essential. Whether ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Another iCubesWire survey of 1,000 participants revealed that 53 per cent do not trust influencer content, with only 13 per ...

Campaign Middle East will be publishing our annual Gaming, Social Media and Influencer Marketing Guide on March 31st 2025.

Later, a leader in influencer marketing and social media management software and services, today announces a partnership with Snap Inc. (NYSE: SNAP), that redefines creator partnerships and content ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...