Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Another strategy is to use competitor analysis to define your target audience. Research your competitors and find out whom they are targeting. An excellent place to start is reviewing what social ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Standard résumés are being eclipsed by innovative formats, which not only showcase an applicant's qualifications but also ...

"We're at a point where our social media audience is at the highest of any league and continuing to grow exponentially. So, it's not a lack of interest in this game." The stakes couldn't be higher.

Related stories In Pew's analysis, there was a much smaller (and flipped) gender gap in the overall audience for news content on social media. Twenty-three percent of US adult women said they ...