Smokey Bear stands guard in national forests and at other sites around the country, alerting people to the potential for wildfires. His iconic signs list five levels of fire risk, and a lot of ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

The fire suppression policy is sometimes known as the “Smokey Bear Effect.” In actuality, Smokey did not make any comments about fire suppression. Smokey is correct that a greater focus on ...

Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and sustain positive momentum leading to improvement, officials ...