Smokey Bear stands guard in national forests and at other sites around the country, alerting people to the potential for wildfires. His iconic signs list five levels of fire risk, and a lot of ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging, Smokey Bear logo ...

The fire suppression policy is sometimes known as the “Smokey Bear Effect.” In actuality, Smokey did not make any comments about fire suppression. Smokey is correct that a greater focus on ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

In the name of those who through man’s carelessness perished in forest fires of the past; in the name of that host of men and women who are standing ...

Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and sustain positive momentum leading to improvement, officials ...