Sign up for the Morning Brief email newsletter to get weekday updates from The Weather Channel and our meteorologists. Smokey Bear stands guard in national forests ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...