PARDON US IF WE SOUND cynical, but we scratched our heads over Toyota’s new Scion brand for some time. This sort of idea often sounds good at the press conference: In light of an aging customer ...

TOKYO - Toyota Motor Corp. will launch its North American youth channel, Scion, with small, funky cars from its existing Japan-market lineup. The cars will be inexpensive, both because Japan sales ...

Toyota has announced that it is pulling the plug on Scion, its offshoot car brand aimed at younger drivers. Scion, which started in 2003, has seen lagging sales, with a mere 56,167 cars sold last ...

Scion, Toyota's so-called "youth brand" is being shuttered, but many of its models will live to sell another day, albeit with Toyota badging. Here's why that's probably great for sales.

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company ...

Toyota has killed its ailing Scion brand after its quirky designs failed to catch on and low gasoline prices made small cars a tougher sell. The brand's vehicles will be re-badged as Toyota models ...

The Scion brand was created by Toyota ten years ago with the aim of making cars for Generation Y buyers. Their first models were the Toyota ist-based xA and the xB, ...

Cars.com photo by Kelsey Mays. CARS.COM — With Toyota’s unexpected announcement today to pull the plug on Scion, owners and shoppers will have many questions.We’ll try and answer a few below ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. DETROIT — Toyota is killing its youth-oriented Scion brand after ...

Toyota, which owns the youth-oriented Scion brand, rolled out the new xB at the recent... Toyota ready to roll out slightly altered Scions SF Gate Logo Hearst Newspapers Logo ...

When Toyota rolled out its Scion models, back in the automotive dark ages -- well, OK, the 199os -- everybody wondered whether the small-car lineup could withstand drivers' fickle changing tastes ...