Both of these early Scions came with the Toyota Echo's 1.5-liter DOHC 16-valve four-cylinder motor, which produced 108 horsepower. At launch, the xA had a base MSRP of $12,965, while the xB ...

It is the Toyota Ist in Japan and the Scion xA in America, where it leads the freshly printed Scion catalog with a base sticker of just $12,965 on five-speed manual models.

PARDON US IF WE SOUND cynical, but we scratched our heads over Toyota’s new Scion brand for some time. This sort of idea often sounds good at the press conference: In light of an aging customer ...

TOKYO - Toyota Motor Corp. will launch its North American youth channel, Scion, with small, funky cars from its existing Japan-market lineup. The cars will be inexpensive, both because Japan sales ...

Like the Toyota Auris upon which it is based, the Scion iM is a fine car that upholds the brand ethos of high content for a low price. It looks pretty good, drives OK, and has some surprisingly ...

Toyota has announced that it is pulling the plug on Scion, its offshoot car brand aimed at younger drivers. Scion, which started in 2003, has seen lagging sales, with a mere 56,167 cars sold last ...

The other model from the Scion line-up is the xD, launched in 2007, a subcompact which is also being sold in Japan as the Toyota ist. Aunique feature to the Scion brand is the “Pure Price ...

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company ...

It was a slightly larger Toyota Yaris, an American-ized Toyota ist. There wasn't any reason it couldn't have been sold just as well as a Yaris 5-door or whatever.

Scion, Toyota's so-called "youth brand" is being shuttered, but many of its models will live to sell another day, albeit with Toyota badging. Here's why that's probably great for sales.