Renowned photographer Frans Lanting and his wife Christine Eckstrom founded the Bay of Life project, which was the genesis of One Ride at a Time. Launched in February 2023, the campaign with Santa ...

Santa Cruz Bicycles and mountain bike wizard Danny MacAskill have collaborated on a sweat-inducing video that showcases Danny ...

Tektro was something of a budget brand. Mostly appearing on cheap bikes, it  didn’t quite have the brand image to sell ...

I’ve a confession to make. Testing hardtails is more often than not a part of this bike reviewer’s job that doesn’t exactly ...

The name belies what the third business from the owners of State Street Beer Co. and Lander Coffee truly offers. Wily ...

Global bicycle market witnesses significant growth driven by rise in health awareness, sustainable mobility solutions, and need for alternative transportation.

The environmental impacts of Santa Cruz's planned expansion of its downtown — a potentially generational change to the look ...

He tried to run away on foot but was stopped by Highway Patrol officers and taken into custody. He is being charged with ...

A fire broke out at a family student housing community at UC Santa Cruz on Friday night, displacing three families and leaving a dog missing.