Renowned photographer Frans Lanting and his wife Christine Eckstrom founded the Bay of Life project, which was the genesis of One Ride at a Time. Launched in February 2023, the campaign with Santa ...

One of the most iconic images associated with Santa Cruz is a logo that bears its name. The “Red Dot” logo for the company Santa Cruz Skateboards — with its angular ...

Santa Cruz Bicycles and mountain bike wizard Danny MacAskill have collaborated on a sweat-inducing video that showcases Danny ...

Tektro was something of a budget brand. Mostly appearing on cheap bikes, it  didn’t quite have the brand image to sell ...

I’ve a confession to make. Testing hardtails is more often than not a part of this bike reviewer’s job that doesn’t exactly ...

The name belies what the third business from the owners of State Street Beer Co. and Lander Coffee truly offers. Wily ...

Misleading claims and falsehoods about water and firefighting resources – including from President-elect Donald Trump and billionaire backer Elon Musk – distracted from the unprecedented conditions ...

Global bicycle market witnesses significant growth driven by rise in health awareness, sustainable mobility solutions, and need for alternative transportation.

He allegedly rode the motorcycle recklessly and crashed it into a car. He tried to run away on foot but was stopped by Highway Patrol officers and taken into custody. He is being charged with felony ...

A fire broke out at a family student housing community at UC Santa Cruz on Friday night, displacing three families and leaving a dog missing.

Electric bikes are more popular than ever, and they're only set to get more popular still in 2025. You only have to step out of your front door to see motorized bikes from the likes of Specialized ...

As far as all rounder electric bikes go, the Santa Cruz Skitch can basically do it all. Range: Up to 100km Motor: 65Nm Bosch Performance Line Gen 3 250W Battery: Bosch 500Wh Groupset: Enviolo and ...