Any winners will have a chance for their ad to be aired during the Big Game and win $1 million. For PepsiCo and Frito-Lay, that will only add to the costs of playing in the Super Bowl. Fox ...

Don’t tell the football players, but there’s so much more to the Super Bowl than the game. Last year viewership hit an all-time high, with 202.4 million people, or roughly 60% of the U.S. population, ...

While we wait for the Super Bowl to get here, companies are starting to give previews for their commercials. Watch all of the teasers here.

Classic game-day advertisers like Hellmann's Mayo, Stella Artois, Bud Light and Pringles are revealing the A-list stars who’ll appear in this year’s Super Bowl ads.

State Farm has pulled its commercial from next month's Super Bowl broadcast after receiving fierce criticism following the outbreak of the Los Angeles wildfires. The major American insurance ...

Will you have your eyes peeled for the stately Budweiser Clydesdales during Super Bowl LIX? Only a certain section of the TV audience will get to see the venerable commercial beasts. Anheuser ...

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game. By Alex Weprin Media ...

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on ...

With so many eyeballs on screens during the Super Bowl, the rate for a 30-second ad during this year’s game costs a whopping $7 million or more, according to USA Today. Last year more than 50% ...