The investigation will look into whether the e-tail giant's website is making claims that could be misleading consumers about its sustainability efforts.

Italy's antitrust watchdog agency — will focus on the Dublin-based company that operates Shein's website and app.

Italy’s competition authority is investigating Shein for potentially misleading environmental claims about its ‘evoluShein’ collection. This follows prior concerns about labour practices and environmental impact raised by advocacy groups.

Italy's antitrust agency said on Wednesday it had launched an investigation into Dublin-based Infinite Styles Services CO. Limited, which manages the Italian website of Shein, over possible deceptive environmental claims on its website.

Italy's antitrust agency is investigating Dublin-based Infinite Styles Services, which manages Shein's Italian website, for potentially misleading environmental claims. The inquiry scrutinizes Shein's 'evoluSHEIN' collection and its sustainability statements,

Under European Union anti-greenwashing regulations that came into force this year, companies are banned from making vague environmental claims about their products.

The Chinese fast fashion giant is being investigated in Italy over its sustainability claims. View on euronews