Shein is allowed to ‘dodge tax’ on UK imports, says Superdry chief - Julian Dunkerton said an exemption on low-value parcels is a ‘loophole’ that gives the fast-fashion brand in unfair advantage.

Shein, a Chinese fashion giant, has come under fire over claims the company is dodging UK taxes. A look at why some want the government to step in. The Chinese government is stepping up efforts to revive its slowing economy.

Superdry boss Julian Dunkerton has insisted Shein is being allowed to "dodge tax" and has called on the government to take action.

Shein declined to comment, but has previously said that its success was due to its "efficient supply chain", not tax exemptions. The Treasury said tax policies had to balance the interests of consumers and retailers.

Julian Dunkerton (pictured with wife Jade Holland Cooper) called for a tax clampdown on the Chinese giant as it plots a £50bn London listing.

Superdry CEO Julian Dunkerton has accused rival fast fashion giant Shein of exploiting tax loopholes that give it an unfair advantage in the UK market.