Paid for by Honda, the parade’s presenting sponsor, the float was dazzling. Decked out in red, white and yellow flowers, it ...

A Torrance tradition continued on Wednesday, Jan. 1, with a little help along the way. The city’s float, “What a Beautiful ...

An extra day has been added to Floatfest, where 39 floats displayed along two miles of Sierra Madre and Washington Boulevards ...

You’ll have an extra day to smell the roses, and orchids, and chrysanthemums at Post Parade: A Showcase of Floats, stationed ...

Bob Mellano is supplying the flowers and foliage for 21 of the 39 Rose Parade floats. The Hearts rose is grown outside Bogotá ...

Two dozen flower-covered Rose Parade floats were awarded honors Wednesday morning by the Pasadena Tournament of Roses. The ...

Each year, thousands of visitors head to Sierra Madre and Washington Boulevards in Pasadena for the chance to see the floats ...

Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

You’ve seen them on TV, now look how each of the Rose Parade floats makes its way under the I-210 overpass in Pasadena.

NASA's Ingenuity Mars Helicopter is now the first drone to fly on a Rose Parade float. The floral-but-flight-worthy display ...

For decades, Fiesta Parade Floats – the oldest and smallest float-building company in Rose Parade history —was a cornerstone of the event, earning numerous awards for its intricate and ...

More than 800,000 people from across the country line up to see the spectacle every year, and millions more watch from home.