FiercePharma14h
AbbVie logs 3rd straight year as top TV drug ad spender
Next up, Tremfya made a triumphant return to the 2024 roundup after falling off the rankings in 2023. The med's return came ...
RFK Jr’s call to ban TV drug advertisements revives talks of price transparency
Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...
No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...
MM&M6d
Skyrizi claims year-end TV ad crown among Rx, OTC pharma brands
Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.
RFK Jr. wants to ban drug ads on TV. It won't be easy
President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big ...
Jacobin on MSN8d
Drug Ads Misinform Patients and Raise Health Care Costs
Direct-to-consumer drug ads are prohibited in almost all countries besides the US. By leading doctors to prescribe unnecessary and more expensive treatments at the request of their patients, they also ...