In November 1983, one year after ‘Thriller’ was released, Michael Jackson (and his brothers) struck a $5m (£3.1m) partnership with Pepsi to become the first pop stars to front campaigns for the brand.

Michael Jackson, Pepsi Made Marketing History. Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall ...

— -- One billion cans of Pepsi are about to come plastered with a most unlikely ingredient: Michael Jackson's silhouette. Pepsi is about to try once again to breath serious life into the ...

— -- One billion cans of Pepsi are about to come plastered with a most unlikely ingredient: Michael Jackson's silhouette. Pepsi is about to try once again to breath serious life into the ...

Michael Jackson was so big that he nearly turned down a $5 million endorsement deal with Pepsi. The “Thriller” superstar changed his mind when he learned one tiny detail.

Photo credit: Bang Media. Michael Jackson‘s leather jacket from his 1984 Pepsi commercial is to be auctioned off.. Propstore will be selling the custom-made black-and-white jacket and over 200 ...

Michael Jackson is dead, but PepsiCo Inc. still plans to use his image to sell its soda. The beverage brand, which has struggled to eclipse rival Coca Cola Co., is pairing with Sony Music and ...

PepsiCo Inc. desperately needs some razzle dazzle to boost its brand. Who better to help than Michael Jackson, the music icon whose career made short work of attendance and album sales records? So ...

Pepsi is joining forces again with Michael Jackson, bringing back imagery of the late King of Pop as part of a new promotion, Advertising Age reports. "The brand is working with Michael Jackson's ...

And if you loved Michael Jackson, you had good reason to fall into the latter group. ... Michael Jackson, Pepsi made marketing history. By Reuters. July 3, 2009 11:01 PM UTC Updated July 3, 2009 ...

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.

And if you loved Michael Jackson, you had good reason to fall into the latter group. ... Michael Jackson, Pepsi made marketing history. By Monica Herrera Published 07/05/09 AT 8:01 PM EDT.