San Antonio star Victor Wembanyama stood outside in the rain on a cold Paris night. He wore a parka, a hooded sweatshirt, ...

In a first for world football, Manchester City will showcase a bespoke goalkeeper kit designed by City stars using generative ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

LOUISVILLE CITY FC IS NOW PARTNERING WITH PUMA. THE SPORTS BRAND WILL OUTFIT LOUIS CITY’S PROFESSIONAL PLAYERS AND YOUTH ACADEMY TEAMS STARTING THIS SEASON. LOUIS CITY WILL UNVEIL ITS FIRST PUMA KITS ...

LOUISVILLE, Ky. — Louisville's professional men's soccer team is now partnered with a major apparel company. Louisville City ...

Turkish soccer giants Galatasaray have brought on board data center service provider NGN as a new partner, with the brand ...

Every day, you put on socks and forget about them — if they’re good. If they’re bad, you can’t help thinking about them. There are so many ways socks can go wrong: when they don’t hug ...

Cristiano Ronaldo helped advertise Portugal's stunning new Puma kits, signaling a bold new era for the national team. Could these be his final international jerseys?

And that brings us to this week’s announcement. Max Homa has signed with COBRA PUMA Golf. Homa is currently ranked 41 st in the world, but it wasn’t that long ago that he was a Top 10 player. With ...