Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Lincoln Riley would have to be spectacularly awful to get fired by USC in 2025. A mediocre season will keep him employed in 2026. We explain why ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...