Country music superstar Keith Urban takes the reins with Old El Paso to search for the next cowboy icon to spice up taco night.

Now, Old El Paso is dialing up the heat this summer, by turning taco night into a full-blown cowboy talent show. The Tex-Mex brand is debuting "Castin’ the Cowboy," a playful take on the talent ...

Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way.” ...

After 11 years, one taco company is trying to make it right after Nikola Jokic's infamous NBA Draft moment, when his selection was announced in the middle of a Taco Bell commercial.

After 11 years, one taco company is trying to make it right after Nikola Jokic’s infamous NBA Draft moment, when his selection was announced in the middle of a Taco Bell commercial.

A few lucky fans who correctly guess the new cowboy will score the chance to win an Old El Paso cowboy belt buckle signed by Urban himself and some other taco-themed surprises, including Old El ...

"Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way ...