After fans noticed a pattern in the Kansas City Chiefs player’s footwear, he confirmed his symbolic Air Jordan parade will ...

Following the Colorado Buffaloes' thrilling 38-31 overtime victory over the Baylor Bears, Travis Hunter found himself a special gift ...

Jaylen Brown is no longer a sneaker free agent. He belongs to his own team, creating his own independent brand. The Boston ...

Devin Booker Giannis Antetokounmpo Ja Morant Kevin Durant LeBron James Sabrina Ionescu A’ja Wilson (Coming 2025) Caitlin Clark (Coming 2025) ...

Don’t wear Ja Morant’s signature shoe if you’re playing against him. Sure, it might help your performance, but you might be ...

Ja Morant's second signature shoe, the Nike Ja 2, is set to be released this week. Here's everything you need to know.

Ja Morant and Nike rolled out the Ja 2 sneakers. His latest signature shoe pushes him towards goal No. 1: dominating on the ...

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the ...

Nigo is here. Well, he’s always been here. The legendary designer has been a cornerstone of modern sneaker and streetwear ...

T he right pair of basketball shoes can significantly improve your performance. Whether you're a professional athlete or a ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

For two generations, American companies have been run to maximize short-term financial returns instead of to produce great ...