Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

Shoe fans noticed Shedeur Sanders and Travis Hunter were wearing pairs of unreleased Nike sneakers during a basketball event.

Video of Los Angeles Lakers superstar LeBron James warning the NFL that Christmas Day still belongs to the NBA.

LeBron James urges the NBA and Nike to bring back Christmas Day jerseys ahead of the Lakers' matchup against the Warriors.

The NBA’s Christmas Day slate did not disappoint in the slightest this year. Virtually all of the five games came down to the ...

While this list is dominated by Jordans and Nikes, other brands like Adidas, New Balance, Asics, and Saucony also released ...

The LaLiga giants have put pen to paper on a new 14-year agreement with Nike to continue as kit manufacturers.

The new indoor practice facility and performance center for the Cincinnati Bearcats is rising from the earth and is six ...

Patrick Mahomes joked that he wants to get Travis Kelce acting lessons because the Kansas City Chiefs tight end—who appeared ...

DALLAS, December 11, 2024--NIKE, Inc. (NYSE: NKE) and the National Football League (NFL) today announced a landmark ... the exclusive on-court uniform and apparel provider for the NBA, WNBA ...

September 24, 2023, went down in history as the start of a Taylor Swift style era no one saw coming: that of a dedicated ...