Shedeur Sanders is making headlines both on and off the field as the Colorado Buffaloes prepare for their Alamo Bowl matchup against BYU. The star quarterback t ...

Jeremiah Smith doesn't even have one year of classes under his belt and he's already starring in Nike commercials.

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

Can Jennifer Lopez hit back after a challenging 2024 after the 55-year-old faced multiple setbacks? Experts think it's a ...

Shedeur Sanders is already making headlines ahead of the Alamo Bowl matchup against BYU. In a recent practice captured by Well Off Media, the Colorado Buffaloes ...

Shoe fans noticed Shedeur Sanders and Travis Hunter were wearing pairs of unreleased Nike sneakers during a basketball event.

Nike and American football coach, Deion Sanders, are collaborating again, for the release of the Nike Air Diamond Turf "Signing Day" sneakers.

Swift told NFL commentators to focus on the players she was supporting ... and Sézane socks. She later changed into Nike Air ...

As Gabriel has carried the Ducks to the brink of their first national championship, he has done so with an island — and ...

2024 marked yet another big year for Deion Sanders, aka Coach Prime, as he reprised his partnership with Nike, reintroducing ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

LeBron James urges the NBA and Nike to bring back Christmas Day jerseys ahead of the Lakers' matchup against the Warriors.