Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday, a ...

Get NBA League Pass TODAY > NEW YORK – NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National ... opportunities across Nike Elite Youth Basketball League ...

NEW YORK--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National ... opportunities across Nike Elite Youth Basketball League (EYBL) through ...

Less than a week after assuming control of Nike, president and ... and try to extend the game of basketball beyond the elite athlete to grassroots, men’s, women’s, boys, girls, different ...

She bought her sister Nike ... Elite Eight. Major brands flocked to the program. While LSU’s men’s basketball team brought in $1.8 million in NIL money from July 2021 to July 2024, its women ...

LeBron James over his career and through other business ventures has amassed a fortune of over $1.2 billion. Basketball is the driving force behind LeBron’s wealth; when you’ve been a top ...

Curry had such elite skills that in 2014-15 he became the ... with the company playing a similar role as Nike does with the Jordan brand. Other than that he has endorsements from Chase, Nissan ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Impact Link Nike ... WNBA as basketball explodes in popularity in 2024. That's good news for the company as it tries to get back to its sports roots and reinvigorate sales — and as women's ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

As the biggest champion of the women’s game, NIKE, Inc. is also deepening its investment in the WNBA. "Nike is inextricably linked to basketball and has helped fuel the growth and innovation ...